Purpose and Public Benefit

• illume exists to advance sustainability, ethical business, and social impact through strategic advisory, storytelling, and collaborative empowerment.

• illume is committed to creating positive outcomes for people, planet, and purpose-driven partners.

• The founder acknowledges a fiduciary duty to consider the impact of decisions on all stakeholders, including clients, communities, suppliers, and the environment.

Legal Structure and Accountability

• illume is a sole proprietorship owned and operated by John Pritchard

• The founder holds full decision-making authority and is accountable for upholding the mission, values, and stakeholder commitments.

• Governance practices will evolve to reflect best-in-class ethical standards and B Corp principles.

Ethical Conduct and Stakeholder Engagement

• All engagements shall be guided by honesty, fairness, and respect. Conflicts of interest will be disclosed and managed transparently.

• illume will seek to empower clients and collaborators through inclusive, values-aligned partnerships.

• Stakeholder feedback will be actively welcomed and used to improve practice.

4. Financial Stewardship and Impact Allocation

• Income and expenditure shall be recorded accurately and reviewed quarterly.

• 2% of annual profits will be allocated to charitable causes - environmental restoration, or community initiatives aligned with the consultancy’s mission.

• Financial decisions will balance sustainability, resilience, and long-term impact.

5. Transparency and Reporting

• The consultancy will publish an annual Impact & Governance Summary, outlining key projects, stakeholder outcomes, and governance practices.

• Any material changes to governance, mission, or structure will be documented and shared with relevant stakeholders.

• The founder will maintain open communication with clients and partners regarding ethical commitments and impact goals.

6. Data Ethics and Confidentiality

• All client and stakeholder data will be handled in accordance with GDPR and ethical data principles.

• Data will be stored securely, used only for agreed purposes, and never sold or misused. Trust and transparency are foundational to all data practices.

7. Brand Integrity and Public Representation

• illume’s name, messaging, and visual identity shall reflect its values and mission.

• Public communications will be clear, respectful, and free from misleading claims.

• Any affiliations, endorsements, or partnerships will be disclosed transparently.

8. Continuity and Legacy

• In the event of incapacity or closure, the founder will ensure that clients are informed and supported.

• Ongoing commitments will be fulfilled or responsibly transitioned.

9. Evolution and Review

• These articles are a living document, reviewed annually to ensure alignment with B Corp standards, stakeholder needs, and evolving best practices.

• The founder remains committed to continuous learning, ethical growth, and regenerative impact.

Approved by: John Pritchard

Date:  3rd May 2025